Futuresource Consulting has released a Tablet Technology and Markets report that states tablet sales should increase by 200% in the next two years. The report predicted these increased sales mainly in the United States and Western Europe over the next two years but as more brands release affordable tablets sales will spread further. This report also pointed out the different ways people choose to use their tablets. Users are not replacing their conventional computers with tablets, but rather using the devices as an addition. This explains why tablet sales are dominated by consumers instead of businesses or schools.
What Do Consumers Use Tablets For?
Downloading lots and lots of apps! Eweek explains in an April 2012 article that another study by Futuresource Consulting called “Living With Digital” found that tablet owners, especially those in the U.S., are more likely to pay for their apps. This means that as the tablet demand spreads, there will be a huge opportunity for growth in the app market. In fact, according to the same study, by the year 2016 tablet apps will account for 20% of all mobile app downloads. Besides apps users are also choosing to use their tablets for reading ebooks. In 2011 only 20% of book sales were digital but this is expected to rise to 70% by 2016.
Which Tablets Are People Buying?
Apple is the leader in the mobile technology market now because their devices allow easy user transition across devices. However, Android devices such as those released from Samsung, Amazon, and Asus are gaining popularity as content platforms develop. The Kindle Fire in particular is quickly gaining on the iPad. Popular technology site ComputerWorld explained a recently released study by ComScore Today that found a little over 50% of Android tablets sold are the Kindle Fire. The Kindle’s low price and cloud capabilities maybe be a couple of the reasons for its mass popularity. Amazon also created its own web browser for the Kindle that pre-loads web pages based on users’ past browsing patterns. Only time will tell whether the conveniences offered by the Kindle can keep its place at the top.
Where Do We Go From Here?
Frank Gillett, a Forrester Research analyst believes that within four years tablets will become the primary computing device. Technology website PCWorld explained Gillet’s research findings in an April 24th article. Gillet sited ease of use as one of the main reasons for tablets replacing computers. “There’s no barrier of a vertical screen, no distracting keyboard clatter and it just feels natural to pass over a tablet, like a piece of paper, compared to spinning around a laptop,” Gillett said. He also explained that desktops will likely still be used by those who need to work with a machine that has higher processing power.